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Why every small business should own blog?

Starting a small business is great opportunity for everyone to make a career with low cost and become an entrepreneur to achieve success. A small business can also be operated from home as well as office. Small business can be managed the traditional way or modern way with implementation of the business management concepts. Small business requires lesser funds compared to huge businesses for operating efficiently and effectively, lesser employees to work with as well as pay for and more focus on quality of product and services.

Small business could be candle making, jewelry making, blogging, freelance writing, copy writing, baking, fitness centre, Gym, Yoga centre, catering, photography, resume writing and any other small business you might know of.

Many small business entrepreneurs struggle in the beginning of a few months of start up of their small business to attract new customers, allocate funds efficiently as well as effectively,  improving the quality of product or services and invest in marketing as well as advertising regarding the business. They keep wondering why other entrepreneurs have more customers and how they are growing their small business rapidly. Although, they have been working hard in improving the quality of your product and services as well as lowering the prices but still, others have more customers. They are still struggling, despite the fact that they are working day and night. They think a lot about how others are achieving all of this success and what are they are missing out in their efforts.

Since the invention of computer and internet, many new trends have been developed and are still developing in each and every area of the aspects of the society. The ever developing technologies have connected the whole world as one, each and every people living at different places are connected through social media platforms like facebook, twitter, linkedIn, whatsup and emails. In this fast developing era of technology, business have adopted the new technologies of social media, blogs or websites, online banking, online marketing, online sales, online purchases, online advertising and 4G data speed, to start online business.

It is very profitable for small business to join and connect with this globally connected world of internet and technology to get the best of it. To reach out to many people to make people aware of their small business and do networking with more than thousands of people through a blog or business website.

Small business can implement the methods of internet marketing, social media marketing, affiliate marketing as well as SEO tools to attract more new and potential customers for growth of the business.  To increase the number of customers, save money spent on advertising as well as marketing and reach out to as many as people, a blog is necessary for your small business. A blog can be managed by hiring a copywriter to write content for your blog if you are not sure that you are a good writer and updating blog as frequently as it can be done, daily or weekly or monthly but it is advisable to be updated as soon as it can be, for expansion of your small business.

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A blog or website can increase awareness regarding your business among more people. They will get to know about your small business through blog and your online presence on social media. They will also come to know about, what you do and how you do for operating business as well as every new effort as an entrepreneur. They will know you informally and about the human side of you as well as formally through the business website. It will boost the reputation of business, reliability, authenticity, trustworthiness and reduce the lack of information communicated between you and the potential customer. Through a blog or business website, an entrepreneur can use the SEO tools properly so that the business website could be search engine friendly to make the business website more approachable to each and every internet user. Presently, when there is a lot of data on the internet being shared, uploaded, published and rotated all over the globe of vast internet. Good quality content Is king recently. Good quality content also attracts people to visit your business website and makes it search engine friendly.

Apart from the benefits of networking, internet marketing, advertising and SEO tools, a blog or business website for small business is also known as online business. Online business also has the benefits of selling the products or services online to the customers and all the financial transactions are performed online. Payments can be received via internet banking and financial matters can be dealt with sitting with a computer or laptop or smart phone at home or where ever you are. A business website for small business is beneficial for a business in each and every aspects of managing a business.

Vikas Agarwal
the authorVikas Agarwal
Vikas Agarwal is an IIT-Varanasi graduate in Chemical Engineering. He is the Founder and CEO of - an investment advisory website. He is a Business Development Professional but a Value Investor at heart. He writes articles on Finaacle, which focus on simplifying the art of investing and the causes of human misjudgment when it comes to investing. He also shares his experiences as an investor and lessons from some of the greatest investors of all time.

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